The Origin of Netcordia’s Name

Terry Slattery
Principal Architect

There’s really no great story for the Netcordia name.  My prior company was Chesapeake Computer Consultants, Inc.*  That’s a mouthful.  We eventually used ‘Chesapeake’ as the name (changing from CCCI).  I decided that any subsequent company would have a nice, short name that could be easily spelled.

When I started consulting after leaving Chesapeake, I used ‘Intaligent, LLC’.  Note the mis-spelling.  I learned in a couple of months what a mistake that was.  No-one could spell it correctly.  Time for a new name.

I keep a notepad in my car.  When looking for a company or product name, I jot ideas on the notepad.  It is a way to use driving time to occupy my mind.  The inputs are names and fragments I see on buildings, signs, trucks, license tags, and bumper stickers.  The fragment ‘net’ held high potential as part of the name because the company would initially do network consulting.  The process took weeks and resulted in a short set of names that looked promising.  Web searches invalidated many of the names because they were used for someone’s web site or product name.

Netcordia made it through that process, as did several other names.  Sorry, no magic, no inspiration, no family member names, or trees**.  Just a process and working through combinations of things and picking what looked to be the best of the results.


* Chesapeake became one of Cisco’s premier training partners.  We had the best Cisco training program of all the training partners.  Cisco sent their staff to our classes.  Customers raved about the quality of the instruction.  We invented the vLab online training system.  Chesapeake didn’t survive the downturn in the training market that occurred when the tech bubble burst and the curtailment of the training market subsequent to the destruction of the World Trade Center in New York City on 9/11/2001.  Chesapeake Computer Consultants was picked because I decided, like Steve Jobs picking Apple Computer, that if we didn’t have a better name by the time we needed to incorporate, that we’d use it.  I still have the domain,

** Our marketing folks were delighted to discover that cordia is a type of tree, so they changed to a leaf logo graphic.  Sorry, but a tree never figured into the origin of Netcordia.


Re-posted with Permission 

NetCraftsmen would like to acknowledge Infoblox for their permission to re-post this article which originally appeared in the Applied Infrastructure blog under


Leave a Reply


Nick Kelly

Cybersecurity Engineer, Cisco

Nick has over 20 years of experience in Security Operations and Security Sales. He is an avid student of cybersecurity and regularly engages with the Infosec community at events like BSides, RVASec, Derbycon and more. The son of an FBI forensics director, Nick holds a B.S. in Criminal Justice and is one of Cisco’s Fire Jumper Elite members. When he’s not working, he writes cyberpunk and punches aliens on his Playstation.


Virgilio “BONG” dela Cruz Jr.

CCDP, CCNA V, CCNP, Cisco IPS Express Security for AM/EE
Field Solutions Architect, Tech Data

Virgilio “Bong” has sixteen years of professional experience in IT industry from academe, technical and customer support, pre-sales, post sales, project management, training and enablement. He has worked in Cisco Technical Assistance Center (TAC) as a member of the WAN and LAN Switching team. Bong now works for Tech Data as the Field Solutions Architect with a focus on Cisco Security and holds a few Cisco certifications including Fire Jumper Elite.


John Cavanaugh

CCIE #1066, CCDE #20070002, CCAr
Chief Technology Officer, Practice Lead Security Services, NetCraftsmen

John is our CTO and the practice lead for a talented team of consultants focused on designing and delivering scalable and secure infrastructure solutions to customers across multiple industry verticals and technologies. Previously he has held several positions including Executive Director/Chief Architect for Global Network Services at JPMorgan Chase. In that capacity, he led a team managing network architecture and services.  Prior to his role at JPMorgan Chase, John was a Distinguished Engineer at Cisco working across a number of verticals including Higher Education, Finance, Retail, Government, and Health Care.

He is an expert in working with groups to identify business needs, and align technology strategies to enable business strategies, building in agility and scalability to allow for future changes. John is experienced in the architecture and design of highly available, secure, network infrastructure and data centers, and has worked on projects worldwide. He has worked in both the business and regulatory environments for the design and deployment of complex IT infrastructures.