vmworld 2009 Impressions #02

Peter Welcher
Architect, Operations Technical Advisor

many people, high energy!

Monday 8/31/09

I’ve put some additional comments and updates / corrections into the Impressions #01 blog article in blue. See https://netcraftsmen.com/blogs/entry/vmworld-2009-impressions-01.html.

Fleeting impressions:

  • There are a lot of people here!
  • VMWorld isn’t as big as Cisco Networkers (Moscone N & S only).   That’s space-wise. They announced there are 12,000+ attendees! Fitting into more big sessions, fewer breakouts (or that’s my impression).
  • Better backpacks for attendees though (a bit more room in them). The cool leather zipper tabs do tend to rip off. (I never thought I was muscle-bound but …). Otherwise quite nice.
  • They seem to have planned Monday a bit oddly, or not gotten out the word that it was primarily “newbie introductory sessions only” or something. Perhaps a vast number of last minute attendee sign-ups. So there’s not enough to do — the Expo floor isn’t open (great missed opportunity to get lots of attendee eyes in front of vendors), the Self-Paced Labs are over-run, and the basics VMware 101 sessions are vastly overbooked (50-100 or more people in waiting lines then giving up). Probably hard to add seating capacity at the last minute.
  • Does that mean the conference is a vast success, exceeding all expectations?

    many many VM's

A Whole Lot of Computing Power Going On!

As you go down the escalator after registering, you see a lot of hardware. Upon closer examination, the display says:

  • 16 Cisco UCS racks (plus others)
  • 1024 processors
  • 48 VM’s per server


  • 776 physical servers
  • 37, 248 VM’s
  • 28 racks

    people and many many VM's


  • Space savings: 154,000 sq ft reduced to 1700 sq ft
  • Power savings: 25.329 KW reduced to 528 KW
  • Dollar savings: I didn’t get the numbers, but it was something like $150 M reduced considerably.

That makes quite an impression!

I’ll note those numbers mean a fairly good-sized data center now fits into 1 or 2 rows of equipment (most data center rows I’ve seen have been about half the length of the displayed hardware).

The VMware Business Case

Went to Partner session, all fired up to go sell!

A lot of it covered how VMware is the market leader, has the credibility, provides reliability. And milestones, e.g. one virtual desktop customer now has 15,000 virtual desktops running on vSphere / VMware View.

There was also a lot of discussion of how VMware helps customer save money (space, time, power, etc.). See above.

vmworld sponsors

The biggest insight for me was how VMware is looking ahead and working to differentiate themselves from the wannabe competition. Thus they’re shifting marketing focus from virtualizing servers to virtualizing data centers (automating and managing moving parts or whole data centers out into the cloud). Something the competition doesn’t do. (Good joke about ensuring it’s not “Hotel California”, where your servers check in and don’t ever check back out.)

There’s lots more, but I’m getting tired, so writing about it will have to wait until tomorrow.

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Nick Kelly

Cybersecurity Engineer, Cisco

Nick has over 20 years of experience in Security Operations and Security Sales. He is an avid student of cybersecurity and regularly engages with the Infosec community at events like BSides, RVASec, Derbycon and more. The son of an FBI forensics director, Nick holds a B.S. in Criminal Justice and is one of Cisco’s Fire Jumper Elite members. When he’s not working, he writes cyberpunk and punches aliens on his Playstation.


Virgilio “BONG” dela Cruz Jr.

CCDP, CCNA V, CCNP, Cisco IPS Express Security for AM/EE
Field Solutions Architect, Tech Data

Virgilio “Bong” has sixteen years of professional experience in IT industry from academe, technical and customer support, pre-sales, post sales, project management, training and enablement. He has worked in Cisco Technical Assistance Center (TAC) as a member of the WAN and LAN Switching team. Bong now works for Tech Data as the Field Solutions Architect with a focus on Cisco Security and holds a few Cisco certifications including Fire Jumper Elite.


John Cavanaugh

CCIE #1066, CCDE #20070002, CCAr
Chief Technology Officer, Practice Lead Security Services, NetCraftsmen

John is our CTO and the practice lead for a talented team of consultants focused on designing and delivering scalable and secure infrastructure solutions to customers across multiple industry verticals and technologies. Previously he has held several positions including Executive Director/Chief Architect for Global Network Services at JPMorgan Chase. In that capacity, he led a team managing network architecture and services.  Prior to his role at JPMorgan Chase, John was a Distinguished Engineer at Cisco working across a number of verticals including Higher Education, Finance, Retail, Government, and Health Care.

He is an expert in working with groups to identify business needs, and align technology strategies to enable business strategies, building in agility and scalability to allow for future changes. John is experienced in the architecture and design of highly available, secure, network infrastructure and data centers, and has worked on projects worldwide. He has worked in both the business and regulatory environments for the design and deployment of complex IT infrastructures.